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Tuesday, July 29th, 2014


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If I Can Do it, So Can You

I was never sure about what I wanted to be when I grew up. I thought maybe psychologist, maybe magazine editor, maybe a stay-at-home mommy, maybe all three, but never, in my wildest of wildest dreams did “entrepreneur” ever make it to that list. I was an English major in college, I loved “security”, and I wasn’t the biggest fan of taking risks as a child. When all of the kids were running to ride the scariest roller coasters, I was perfectly content eating cotton candy and riding the carousel. Essentially, if you told me 5 years ago, that I would have 2 successful businesses at 28, I would have said one thing and one thing alone: LIAR.

I’m telling you this because, if I can do it, then you can do it too. There’s nothing special or different about me. I wasn’t born into entrepreneurship, I didn’t go to a business school, I don’t have an MBA, and I never took one class on anything related to business ownership – whether marketing, finance, sales, or even economics. I was a twenty-something girl who went to a liberal arts college in Pennsylvania, who graduated feeling absolutely clueless as to what my next steps would be. I remember feeling so lost during my senior year of college. Everything in my life, up until that point, had been structured – we had to take 4 classes a semester, there was winter break, summer vacation – everything was planned FOR me. Suddenly, I was in the driver’s seat, clutching onto the wheel, and totally unsure as to where I was heading.

You might be feeling like you’re in a similar place. Whether you’re still in college or you graduated in the past few years, you might feel overwhelmed, uncertain, scared, and totally lost. I get it. So I want to tell you something very important that you might have never heard before, so listen closely: You can start your own successful business.

Here are a few ways that you can get started asap.

1. Think about what you LOVE to do. This is not necessarily the same thing as what you’re good at, but rather what you would happily do all day regardless of getting paid. One thing I always tell my clients is that you can’t fake your passion. It’s all a matter of getting really clear on what your passion is and going from there.

2. Think about who you would like to work with. What kind of people do you like to be around? If you could spend your day with any type of person, who would it be? Spend 5 minutes and describe him or her.

3. Reach out to people who have already created successful businesses. Why reinvent the wheel when you don’t have to? There are lots of people who have already gone where you want to go. Ask your friends, family, and colleagues to connect you with people they may know, seek mentors out, and learn from them.

4. Look at the big picture. Think about what you want your life to look like, beyond your business. What are your priorities? What are your values? What are your non-negotiables? These answers will help guide your decision as to what business to create.

5. Believe in yourself. In the end, it all comes down to being your #1 fan, believing in you, and being your biggest cheerleader. After all, if you don’t believe in you, no one else will (sounds super oversimplified, but it’s so true). Write down all of the reasons why you believe that you beyond have what it takes to be a huge success. Then post the list where you can see it so that when self-doubt creeps up on you, you’ll be able to put it in its place within seconds.

Jordana Jaffe created Embarkability to empower and teach women in their 20′s how to start their own successful businesses. Having launched her first business at 24 years old – without knowing the first thing about entrepreneurship – to being the founder of a successful business featured on NBC, in Women’s Health, People StyleWatch and the New York Daily News, within only a few years, Jordana realized that success is YOURS for the taking, regardless of age or background. She believes in educating young women on the possibility of entrepreneurship and has since committed herself to helping young women create the businesses of their dreams before their 30th birthdays. To find out more, please visit www.embarkability.com. You can also connect with Jordana on Facebook (www.facebook.com/embarkability) or follow her on Twitter @jordanajaffe.
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One Response to If I Can Do it, So Can You

  1. The Embarkability Team says:

    To find out more about Jordana and Embarkability, please visit http://www.embarkability.com
    Facebook: http://www.facebook.com/embarkability
    Twitter: http://www.twitter.com/jordanajaffe

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