Friday, November 24th, 2017

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Need to Get Noticed? Become an Expert

Almost everyday someone launches a new iPhone app, blog, and YouTube video. Our inboxes are overloaded with new Twitter followers and Facebook friends. In the midst of this sea of marketing and promotion, how can you stand out and get noticed, without spending a fortune? Of course you can make a blog, get a Twitter account and make your own Facebook page. But, those are now expected; to really stand apart you need to do something different.

Knowledge Genie®
Whether you are trying to find a new job or you’re marketing a new business Knowledge Genie allows you an easy, efficient and affordable way to become an expert in your field. A Knowledge Genie is anything from a “living” resume to a virtual classroom.  In just seconds you can transform your ideas or content into an interactive results-driven system. Think of it as your brain in a bubble.

Publicize yourself. Building a Knowledge Genie resume is free and easy. You can show off your professional experience with photos and links to your blogs, writing samples and portfolio. Not only will you look more professional, it shows that you are on the cutting edge of technology and willing to go the extra mile. It’s also a creative way to create and share any school project, report or business.  Let’s say you’re starting a landscape business. You create a Knowledge Genie about “The Best Way to Grow Grass.” You can then post your genie on your blog or website, or email the link as part of your marketing plan. It’s an easy way to prove that you know what you’re talking about and monetize your blog.


One of the fastest and easiest ways to become an expert is to publish a book. However, anyone who has ever tried knows it isn’t easy. Now you can write a book, upload it on Smashwords and, within seconds, download it on your iPhone or Kindle. Smashwords uses the Stanza iPhone application, which at the time of this writing has had over 1.4 million downloads. If you want to get your name and brand into the world let people download your book for free. Or, use it as one more way to monetize your expertise.

How can an ebook help you? If you’re looking for a job as any kind of writer this is a great way to show off your skills. But let’s say you’re looking for a job as an accountant, you can write a book about the basics of accounting and show off how much you know. Prospective employers will be impressed and a popular ebook could catch the attention of a major publisher. It’s free to sign up and upload as many books as you have in you.


Get paid to promote yourself
Knowledge Genie allows you to set your own price and keep whatever you make, you have to pay a monthly fee and every thing else is pure profit. Smashwords offers their authors 85% royalties. So whether you’re trying to make a name for yourself or you’re looking for an extra income source, each of these platforms allows you a creative way to move ahead of the social media masses.

Cara Bruce co-teaches online writing classes at www.lifesabitchbooks.com. She’s published six books and dozens of short stories. She’s written for the San Francisco Bay Guardian, Salon.com, Playgirl, and much more.

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