Courtesy of USAA
Emily Manck graduated from Drury University in the spring with a 3.88 grade-point average, solid work experience in her field of graphic design and loads of enthusiasm.
Best of all, she landed a job six weeks before she walked across the stage to accept her diploma.
How? A humorous job post on an online employment Web site had caught her eye. She responded in kind by e-mailing her résumé with a chatty cover letter that stressed her qualifications. She included links to a YouTube video of a Nerf-war sendoff from her last job, a link to her Facebook page, a Twitter feed and her online portfolio. Numerous e-mails and text messages later, the 22-year-old third-generation USAA member found herself on a plane to Houston for interviews. On the drive back to the airport, she got good news: The job was hers.
6 FIGURE Talent WANTED!
Welcome to Job Search 2.0. More and more companies — four out of five according to a survey by Jobvite, a Web-based recruiting company — are hunting for job candidates on social networking sites. Savvy job hunters can use these tools themselves in two key ways, says Anne Murguia, a Jobvite executive: “To find job information and to be found by companies who have jobs.”
How to get started
• Develop your online presence. Create profiles on LinkedIn and Facebook and join Twitter.
• Spread the word that you’re looking for a new job. Use the status update on Facebook and LinkedIn to let friends know what type of position you’re seeking and if they might have contacts or suggestions.
• Broaden your network by joining affinity groups. Built around shared interests, activities, careers and experiences, these groups might be made up of college alumni, sorority or fraternity pals, military moms in Cleveland or Habitat for Humanity volunteers in Chicago, for example.
• Find out where people with similar experience and education have found jobs. Go to LinkedIn, click the “Companies” tab and click the “Search Companies” button. Then, click on any company to see a list of current and former employees and their job histories as well as new hires.
• Follow recruiters on Twitter. Many companies, especially in industries like communication, high tech and e-commerce, tweet about their job openings. Plus, says Murguia, “the stream of company information on Twitter can help you prepare for an interview.”
• Search your connections. Look for someone who can provide an introduction to the person doing the hiring. “Applying for a job is only the first step,” says Chris Murdock, senior presenter with LandingJobs.com, a job coaching service. “Anywhere from 25 to 45 percent of jobs are filled through an employee referral.” LinkedIn makes it easy to find connections: Job posts include a list of people in your network who are connected to the person who posted the job. You can also take your LinkedIn connections with you when you search SimplyHired.com, an online search engine for jobs.
USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two “Customer Service Champs,” highlighting our legendary commitment of providing highly competitive financial products for approximately 7 million members. For more information about USAA, or to learn more about membership, visit usaa.com.