One of the most common things I hear is this: Jordana, I would love to start my own business, but I have no idea what I want to do! Sound familiar?
So many people stop themselves from moving forward because they’re waiting for the perfect idea to come their way. While those AHA moments are lovely, and we would love them to show up on demand, sometimes those precious little moments need some coaxing.
There are a few things you should first know:
1. It is MUCH easier to decide what business you want to create than you probably think it is.
2. If you don’t know yet, that’s okay! Have you heard of the saying, “When the student is ready, the teacher appears?” In fact, you’re actually already on your way, simply by reading this!
So how do you figure out what kind of business you want to create? It all comes down to 2 factors: what do you love to do AND who do you love to spend time with. Oftentimes, business owners don’t realize that they really can create whatever they want! (disclaimer: you must add value in some way, but otherwise, the world is really your oyster).
Here are a few questions to ask yourself to help you along your way:
* What do you love to do? Like absolutely, positively, could spend your entire day doing it, LOVE to do?
* If money wasn’t a factor, what would you REALLY want to be doing with your time?
* Who do you love to spend your time with most? What kind of people do you gravitate towards?
If answers aren’t coming to you immediately, spend the next week taking note of the times when you’re having so much fun that you just WISH you could spend your whole day doing it – and this might be something as simple as connecting with people, or being outside. Sure it might not tell you yet the specifics of what your business will look like, but it definitely starts to give you an idea.
Write a list of your top 10 most favorite things to do. Then for each one, ask yourself what you like about it.
Write another list of your top 10 strengths – what do you think you do best.
One more list – describe in detail the kind of person you would want to work with – from gender to age to personality.
Looking at all of these lists, start thinking about ways that you can combine them into a business where you are doing something you love, doing something you’re good at, while working with people who you enjoy being around.