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Monday, May 25th, 2015


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Selling Your House Online: Easy & Effective

The housing market is still slow and if you want to sell your house you need all the help that you can get. A cheap (sometimes free) way to get that edge is to use the Internet.

According to the National Association of Realtors, 80 percent of all people use the Internet when looking to buy a new home.

You can either list your home on a service or make your own website and market it like any other website. Here is an example of a great house selling website: http://www.mountidasale.com/ (Of course it helps that this house is beautiful but you can see the basics of what to include.) There are plenty of places to advertise your site: Craig’s List, Yahoo Real Estate, real estate forums and forums about the area where you live.

There are also real estate websites where you can list your house and your house-selling-site:

  • ForSaleByOwner.com
  • Zillow.com
  • Realtor.com
  • MSN Real Estate

 

How do you do it?

Find out what your house is worth. You need to get an accurate appraisal from a licensed home appraiser. Check and see what other comparable houses in your area are selling for, there are usually free magazines and newspapers that have this information.

Marketing your property and site. If you are using a real estate listing site choose a popular one. Put up plenty of high quality, color photos. You may even want to create a virtual tour. It’s important that you put as much information as you can on the site: great photos and a well-written description can help sell your property faster than almost anything else. You need to include all the standard information about your house. But, try to think outside the box, and include things like parks in the area, parking (especially in a city), public transportation, and proximity to major highways or thoroughfares. Do you live in an area that has a good community or is it isolated? Are there many young parents or is it mostly retirees? The things that you love about your house will be things other people love too.

Before you start writing, answer these questions:

  • What makes your house stand out?
  • What is special about the house to you?
  • What do you love most about your house?
  • What are your fondest memories?

Answer those questions and try to describe those things, and don’t be afraid to include your feelings. Each of those questions should spark an emotion; you want to convey this emotion when writing the description for your home.

You need to photograph the outside and the inside. When photographing the outside, mow your lawn, trim your bushes, and put away any evidence of pets or children. When shooting interior photographs open all of the drapes and blinds, turn on the lights, close toilet seats, remove trash cans, try not to shoot into mirrors, and focus on any interesting details.

Transferring the title. Find out how titles in your areas work, do you need to go through a title company or a real estate attorney? It’s always a good idea to have a professional read over any contracts.

The best part? If you don’t need to use a real estate broker you can save between $12,000 and $15,000.

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