Babson College in Wellesley, Massachusetts has one of the best programs in the country for budding entrepreneurs – U.S. News & World Report says the school is tops in entrepreneurship for both undergraduates and MBA students. Now, it's looking to help entrepreneurs discuss their experiences with the wider world.
Babson announced on November 26 that it is developing a program – the Entrepreneur Experience Laboratory – which will work to improve the climate for startup companies. The lab's first step is cataloging different people's entrepreneurial experiences – and it's doing so by capturing business owners' stories in 20-second videos.
The video initiative, dubbed Entrepreneur StoryBooth, is open to anyone with a story to tell. Entrepreneurs looking to talk about their experience founding and running a company can upload a video to the lab's website.
The goal, Babson said, is to "create a first-person characterization of the national entrepreneurial experience."
Ultimately, Babson's lab hopes to make it easier to found a company. It looks like a smart move – Thomas Friedman, the author of "Hot, Flat and Crowded," has said that encouraging startups is essential to boosting the nation's economy.