The pros of Three Wolf Moon, according to the Amazon reviewer who turned the accurately titled T-shirt into an ironic Internet phenomenon, are these: "Fits my girthy frame, has wolves on it, attracts women."
The cons? "Only 3 wolves … cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark."
Somehow that posting, in November, started circulating around the ‘Net. And this month a flood of new Three Wolf Moon reviews came in, turning it into the latest in an oddball and thoroughly engaging Internet sub genre we’ll call Customer Review Comedy:
- "Whenever I wear the wolf shirt I have a lot less issues with involuntary urination. I have not studied it long enough, however, to establish a cause/effect relationship."
- "Once … while wearing the wolf shirt I was mistaken for Schneider, the building superintendent on ‘One Day at a Time.’"
- "If you are planning on spending exactly $9.14 on yourself this year, this better be the purchase."
Perhaps the most inspired comment linked the shirt, sold on Amazon by a store called Pierce This 2, to an earlier and even funnier Amazon mock-review thread: "I accidentally spilled a glass of Tuscan Whole Milk down the front of this shirt, and my soul was torn from my body and thrown into heaven by a jealous God."
Employees at The Mountain, the Keene, N.H., T-shirt company that makes Three Wolf Moon, noticed the phenomenon and thought some of the comments were getting out of hand. Art director Michael McGloin posted a response defending people who like Three Wolf Moon at face value, for its depiction of nature.
"Of course I approve of (the comment thread) because it’s freaking hilarious," McGloin said in a telephone interview. "But I don’t approve of it when it turns into like a prejudice or class-war thing."
At Amazon, "the Three Wolf Moon T-Shirt is currently the No. 1-selling item in our apparel store, recently moving up 2,300 percent in sales rank," said Russell Dicker, senior manager of community content.
"We are pleased that our customers play such a critical role in making Amazon a fun shopping experience and we are grateful that our reviewers are so passionate."
(c) 2009, Chicago Tribune.
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