Ever had water from an iceberg? Now you can, thanks to Canadian businessman Ron Stamp.
Stamp, who is profiled this week in the Toronto Star, said he has always been fascinated by the icebergs that can be seen off the coast of his native province of New Brunswick. He first marketed a vodka made with water from ice floes – and he's now selling iceberg-sourced bottled water.
His product, dubbed Glace Rare Iceberg Water, made its debut in British Columbia during last winter's Olympics; it's available in Montréal and will soon be offered in Toronto. Foreign sales are on the horizon, too: Stamp has signed distribution deals with companies in Asia and the Middle East and received approval from the U.S. Food and Drug Administration to market Glace in America.
Stamp anticipates selling up to 600,000 cases of his water each year – a drop in the bucket in the global bottled water industry.
But the water itself has a certain cachet, the Star says – it has been described by analysts as clean and pure-tasting. That may be Glace's true appeal: that it is different from the dozens of other waters on the market.