When I was 21, WorldCom collapsed. My father lost all his life savings and I called upon my limited business experience to help pull our family out of the financial hole. Armed with motivation and limited funds, I created a successful Internet business distributing rare Mustang parts.
Since then, I’ve enjoyed a wealth of success with numerous Internet businesses such as Affiliate Marketing, Cool Blue Performance, Invest Domains, Morrison Publishing, and Morrison Business. Over the past few years, I’ve expanded my business portfolio to other mediums (beyond the Internet).
Success breeds success. Thanks to my business success I have been able to position myself as a teacher, and an expert on entrepreneurial ventures. I’ve found success on the speaking circuit, hosting seminars where I can share my secrets for success. I’ve even written a book, The Hidden Millionaire.
A key tip I offer my students and readers is this: correctly marketing yourself and your business are vital to a successful Internet start-up. I started off using Internet marketing to its fullest potential—from search engine advertising to social network posting to banner ads. Internet marketing took me far, but it didn’t take me to the point I’m at now. Think outside the box; for example, could advertising a website using traditional mainstream media like television and print help to reach an entirely different audience? You can generate tons of revenue from an online business, but you have to be willing to expand your reach.
Focus on doing something you love. Luckily, the Internet offers young business people without money (or even a degree) a chance to be successful. You can measure success in different ways. I’m only 25 years old and I am already considered a success. For one, my companies generate around $10 million a year in revenue. Additionally, companies that I’ve been involved with have excelled to the top of their industries—companies that I still consider to be in their infancy stages. Growth potential is yet another measure for success. However, I consider myself a success simply because I enjoy life and love what I do.
Anthony Morrison is the author of The Hidden Millionaire.