Three young Wilmington, North Carolina entrepreneurs have started a new business, selling fresh produce from local farmers. They may be banking on the popularity of the "locavore" movement, which emphasizes eating food produced within a close, sustainable range of where you live.
Port City Produce operates from 10 a.m. to 8 p.m. seven days a week, selling mostly organic produce at competitive prices. What they sell depends on the crops and fruits that are in season.
Chris Hutchens, Sven Wallin and Andrew Cameron are all college graduates, and they saw an opportunity to appeal to an untapped market segment.
"I’ve always wanted to be an entrepreneur and own my own business, and we saw an opening for this so we jumped on this. We really didn’t see a market for anything like fresh produce markets in this area, so we decided to start one up," Hutchens told WWAY NewsChannel 3 in Wilmington.
Times are hard, but these young men proved that a bit of entrepreneurial grit and an eye for overlooked opportunities are still the most important qualities for those trying to make it on the strength of their own hard work.