Former pop idol and American Idol judge Paula Abdul is getting into entrepreneurship, the Wall Street Journal reported last week.
Abdul, who was a chart-topper in the early- and mid-1990s, is now a partner in a company that encourages online auditions for singers, actors and musicians. The firm, called AuditionBooth, lets budding pop stars upload videos of themselves to its website; casting agents at production companies can then use the site to parse and rank auditioners.
Abdul reportedly became interested in AuditionBooth's idea when she was involved with American Idol. Thousands of hopefuls would turn up to audition – but even more could not try out for the show because it didn't visit their city. Abdul – who fought to be in the music industry herself – empathized with those people.
"This project [AuditionBooth] has been a labor of love," she said to the Journal.
Her involvement with the site is emblematic of what the internet can do for would-be entrepreneurs. Abdul admits that she isn't too much of a techie – but she believes strongly enough in AuditionBooth's potential that she is forging ahead.