While word of the next-generation iPhone has since slipped into the public sphere, many analysts and fans were surprised to see Steve Jobs introducing the new iCloud service at the recent developers’ conference. CNET notes that a recent report from the RBC Capital Markets could help explain the unexpected shift in approach.
A recent survey of 1,500 iPhone users from RBC suggests that Apple could sign up as many as 150 million people for its iCloud, with 76 percent of respondents either somewhat or very likely to use the service. With 73 percent expressing interest, Apple’s iMessage texting service could garner a similar number of users.
RBC suggests the new service could lead some of the 60 million iPod Touch users to upgrade to an iPhone and should increase loyalty among current customers. In addition, the iTunes Match service incorporated in iCloud drew interest from 30 percent of respondents, potentially raising as much as $1.5 billion in annual revenue at $24.99 per year.