Saturday, November 28th, 2015

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e-Readers Outpacing Tablets

e-Readers are quickly carving out a niche in the electronics market.The world of electronics is growing rapidly, but the media attention has not always represented the truth of the market. A new study by Pew Research Center found that e-readers are easily outpacing tablets in terms of market penetration.

The survey included 2,277 American adults and looked at all the electronic devices people might own. As of May this year, the data suggests roughly 12 percent of Americans own e-readers, compared to only 8 percent who own tablets. A relatively small 3 percent of respondents reported owning both devices.

The growth for the e-reader market has proven fairly staggering, literally doubling in only six months. Tablets have also seen substantial growth in the period, rising from 5 percent last November.

The heaviest adopters have unsurprisingly been younger Americans, particularly college graduates and attendees. Hispanics also reported much higher ownership for both devices, and parents were more likely to own an e-reader. The groups with lowest adoption were lower income groups and people above age 65.

Despite the staggering growth, however, both tablets and e-readers remain a relatively minor part of the electronics market. Around 83 percent of Americans own cell phones, while devices like desktops, laptops, DVRs and MP3 players range from 44 percent to 57 percent of the populace.

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