Even as Google starts to ramp up access to its new social networking site, the internet search giant is also taking its next steps with another new initiative. The company announced on Wednesday, July 13, that it has launched its Google Offers program in New York City and the San Francisco Bay area.
Google Offers was introduced early this year as the largest challenge to Groupon's dominance of the daily coupon market, according to Mashable. Google had previously attempted to buy Groupon for a staggering $6 billion, but the company rejected the offer and currently plans to conduct an initial public offering that might raise tens of billions of dollars.
Google Offers was introduced initially in Portland, Oregon, and saw substantial success there. Google's expansion to New York and San Francisco precedes a larger next step that will add Austin, Boston, Denver, Seattle and Washington, D.C., to the program.
PC Magazine, however, notes that Offers has not really established its final form. The program is meant to be tied to the company's mobile payment system, Google Wallet, and already is starting to see integration with the new Google+.