After going years without the marquee smartphone, Sprint looks to catch up with competitors after finalizing a new agreement with Apple to the sell the popular iPhone, according to Bloomberg.
Apple was greeted with a good deal of skepticism and disappointment when it introduced the iPhone 4S earlier this week, but simply having the iPhone could make a difference for the struggling communications company.
"They have been at a competitive disadvantage and this puts them on a level playing field with AT&T and Verizon," Michael Nelson of Mizuho Securities USA told the news source.
AllThingsD reports that Sprint plans to maintain its current unlimited data plan, making it the only carrier with such an offer to carry the iPhone. A plan with limited voice calling minutes will start at $69.99 per month, while unlimited voice will reach as high as $99.99 per month.
Bloomberg reports that AT&T might actually gain on Sprint despite its entrance into the iPhone market, as it makes use of a network that works more efficiently with the latest iPhone model than that of Sprint or Verizon.