Question: What is Morningstar? Why are they good?
Answer: Morningstar is an investment research company that provides information on a wide range of financial products to individual investors, financial advisors, and large institutional clients.
For an individual investor, Morningstar provides some of the best investment research services available, and many of their services are free. For example, on Morningstar’s website you can sign up for free email alerts so you can receive an email anytime one of your stocks, mutual funds, or ETFs is in the news or releases new financial data. They also offer a premium membership which includes extra features like analyst reports, stock picks, and advanced screening tools. The premium membership costs money, but Morningstar allows a 14-day free trial so you can test their services to make sure they’re worth your money.
As a financial planner, I use Morningstar to aggregate clients’ accounts into one comprehensive portfolio, and to research stocks, mutual funds, and ETFs. Morningstar also provides unbiased commentary on thousands of investments and offers recommended buy and sell target prices.
Whether you’re a beginning investor or a large institutional stock trader, Morningstar is a valuable resource that can help you make smarter investment decisions.
Matthew Brandeburg, CFP® has seven years of financial planning experience and runs his own business, Bridgeway Financial Group, LLC, based in Columbus, Ohio.