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Sunday, May 24th, 2015


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Book Review: Risk and Grow Rich

While many contestants have sat across from Mr. Trump in his boardroom, only three awe-inspiring individuals have heard the glorious phrase – “You’re hired!” Those who dare to be in this coveted position should seek out the wise words of 27-year-old Kendra Todd, winner of Season 3 of "The Apprentice." 

While her new book, “Risk and Grow Rich” omits the steps that landed her on Donald Trump’s payroll, the text provides insight on risk in the context of youth, opportunity, and the quality of life.

Tactfully, as she engaged me in a phone conversation, I learned that Kendra’s aspirations extend far beyond Trump’s dynasty. “[Winning on the show] has given me a platform,” she explained. But hey – the sky is the limit, and Kendra’s youthful optimism is something that even Trump himself could not contain.

To that end, Kendra’s new literary venture boastfully recounts her life experiences in order to explain her mentality toward risk. After starting Capture Life magazine, Todd gracefully shifted into the real estate scene. By the age of 26, she made her first million. 

“Age worked against me when I started out, but I was knowledgeable,” she jubilantly recalls, “You have to put your money where your mouth is.”

Moreover, “Risk and Grow Rich” is the perfect anecdote of the life of a billionaire in the making. With an ‘I can takeover the world’ attitude, she dissects the fear that society instills in us and offers ways that we can overcome our risk aversion in every facet of life.

Even though the book is for all ages, the interactive format caters to the youth. Easy mantras such as ‘The Three Ates’ (Calculate, Initiate, and Mitigate) make the complex world of investment more accessible to those of us who are not as versed in fiscal jargon as a Wall Street banker. Furthermore, quizzes (similar to those in teeny bopper magazines) allow you to tally your answers and discover your attitude toward risk.

Above all, Kendra and her co-author, Charles Andrews, pass their wisdom by providing a step-by-step tutorial to building wealth through real estate in the finale of the book. Just as she uplifts us with inspiring stories, she seals the deal with The Equity Builder Formula™ and leaves us with no more doubts about our future position in fiscal bliss.

Nevertheless, aside from The Equity Builder Formula™ in the last chapter, the book falls short of providing concrete ways in which we can acquire wealth. Contrary to its title, Kendra focuses on convincing us to ‘Risk’ and minimally on tactical ways to ‘Grow Rich.’ In the end, the book comes off as innovative therapy for the risk averse, or better yet, a psychological intervention to conquer the reader’s complacency.

With her therapeutic stance on changing the way people think about risk, Kendra appears a bit trite. She constantly drills ‘risk, risk, risk,’ into our heads and – as there are only so many ways to convince someone to take a chance- she often ends up repeating herself.

Furthermore, although it is refreshing to hear the information with a spark of optimism and youth, at times I found myself questioning her credibility. While Kendra is undoubtedly intelligent and well versed in most matters in which she speaks, she forcefully urges risk even though she has not experienced a major failure.

As she is only 27, she cannot cite many times where she has failed from a certain risky action; therefore, she cannot comment on how a person can pick oneself up from such dismay.

With that said, Kendra somewhat makes up for her shortcomings (if you can call never having failed a shortcoming) by citing examples of her co-author’s blunders. She further compensates for her inexperience in the matter by referring to great figures in history and how both their failures and their successes helped them to achieve their ultimate goals.

Overall, “Risk and Grow Rich” is a great summer read. Kendra instills confidence in her readers with her relentless optimism and the wealth of information that she has to support her claims.

While she falls far short of ‘Trump money,’ she has the potential of the kid that was ‘most likely to be rich’ in your high school yearbook.  In her innocence, she offers up her wisdom with the brilliance of a valedictorian in a graduation speech.

“Passion breeds success,” she fervently explained to me. Do it Kendra’s way: think twice, take calculated risks, but by all means, she insists, “Go for it!”

Copyright ©2008, Young Money Media, LLC

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One Response to Book Review: Risk and Grow Rich

  1. nud says:

    damn she sure is cute though

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