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Zynga to promote its IPO during cross-country road trip

Zynga to promote its IPO during cross-country road tripZynga Inc. is expected to begin a road show on Monday, December 5, in support of its initial public offering with hopes of enticing investors eyeing internet companies.

According to Reuters, the social gaming company responsible for the “FarmVille” craze is the most recent in a list of tech companies looking to get their feet wet in public markets, including Groupon Inc. and Angie’s List. One source claims the IPO could be the largest internet debut ahead of Facebook’s.

The roadshow will see CEO Mark Pincus give presentations to investors, while COO John Schappert and CFO David Wehner are also expected to make appearances.

Zynga filed for an IPO of up to $1 billion on July 1, and is regarded as one of the most highly anticipated IPOs in the technology sector due to its viral computer games, including Farmville and CityVille. Sterne Agee analyst Arvind Bhatia told Reuters attention will lie mostly on the company’s estimated $14 billion valuation.

While some claims of poor relations between the company and its employers have surfaced as the company edges closer to going public, Lazard Capital Markets analyst Atul Bagga says the discrepancies are not likely to affect the company’s IPO, according to The Washington Post.

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